Puma – Future Rider
My Role
Creative Direction
Design Direction
Art Direction
Puma
Estud.io
2020
Creative Direction
Design Direction
Art Direction
Puma
Estud.io
2020
Key Visual
The key visual was inspired by the sneaker colors and composed by mixing the graphics with the photography, which has its art direction based on Bruna's lifestyle.
The key visual was inspired by the sneaker colors and composed by mixing the graphics with the photography, which has its art direction based on Bruna's lifestyle.
Photography
Launching
We invited the sneakerheads and Puma partners by sending an enamel pin numbered to get the chance to get in first hand the new model.
We invited the sneakerheads and Puma partners by sending an enamel pin numbered to get the chance to get in first hand the new model.
Cover designed for the original soundtrack.
Listen on Spotify