No Excuses Typeface
Miami Ad School
My Role
Designer
Miami Ad School
F/Nazca S&S
2016
Designer
Miami Ad School
F/Nazca S&S
2016
A custom typeface designed for Miami ad School, No Excuses Campaign. Each creative has a brief find way to explain graphically about no excuses to create anything.
* In Brazil, there is an expression called "mi mi mi" that means an excuse to not do something. So, the typeface consists of 3 weights. Sem_Mimimi (without mimimi) is a classic uppercase geometric sans with the complete alphabet, Com_Mimimi (with mimimi) where I changed all the keys just for M and I, and Com_Mimimi_Extreme (with mimimi extreme) just the M and I in extremely different versions.
