Beat the obvious

Budweiser & NBA

To strengthen Budweiser to its lifestyle in Brazil we launch the Beat the Obvious campaign that plays around the street culture. The project works holistically by creating special collaborations with very special items like the first ever Converse X Budweiser paying tribute to Mr. Chuck Taylor to a capsule collection with PIET, a soundtrack remix of KL Jay, the legendary DJ of Racionais MC's. 

Recognition
El Ojo (3x)

My Role
Creative Direction
Design Direction
Lead Design

Africa DDB
Budweiser
NBA

2019