Cheers Chuck – Budweiser

Is a collaboration between Budweiser + Converse. The first in the history of the two brands. To celebrate basketball history. And to celebrate these two icons that never changed.

My Role
Creative Direction
Design Direction
Lead Design

Converse
Budweiser
Africa DDB

2019

Into the culture
Just 250 pairs were made. Just for basketball fans. Getting 5x its original price just after the launch.