Bubbaloo Banana
Relaunch
Portuguese only
My Role
Creative
Art Director
Bubbaloo
F/Nazca S&S
2017
Creative
Art Director
Bubbaloo
F/Nazca S&S
2017
Bubbaloo Banana is a beloved Brazilian bubblegum from the 90s.
After almost two decades out of the market, they wanted to relaunch.
We created a fictional character, the monkey Augustus Simius, who assumed the company's presidency to fix the mistakes.
A pronunciation speech, followed by 12 short films of pure philosophy were launched during the campaign.
Watch the series on Vimeo
Two custom typefaces were designed.
