Fernando Marar • Design + Creative Direction

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	<title>Fernando Marar • Design + Creative Direction</title>
	<link>https://work.fernandomarar.com</link>
	<description>Fernando Marar • Design + Creative Direction</description>
	<pubDate>Wed, 01 Jul 2026 21:25:30 +0000</pubDate>
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		<title>The Popular Dictionary of Saudade</title>
				
		<link>https://work.fernandomarar.com/The-Popular-Dictionary-of-Saudade</link>

		<pubDate>Thu, 25 Jun 2026 21:35:24 +0000</pubDate>

		<dc:creator>Fernando Marar • Design + Creative Direction</dc:creator>

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	The Popular Dictionary of Saudade

How many words can fit inside seven letters?

The Popular Dictionary of Saudade is a 592-page book dedicated to a single word. The project began in New York in 2016 as an attempt to explain saudade to people who did not have the word in their vocabulary. Over the following ten years, it grew into a collective investigation shaped by conversations, memories and research, culminating in a dictionary in reverse: hundreds of voices and perspectives gathered to explain a single word.

	
	My RoleAuthorCreative DirectionResearchEditorial DesignTypography


2016—2026

Buy here

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	The project’s visual identity began with a custom lettering drawn in 2016. Built from contrasting letterforms inspired by old printing types, it reflects the imperfect, nostalgic and layered nature of saudade itself.
	
	
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	Rather than searching for a definitive meaning, the project brings together personal memories, cultural references and different ways of experiencing saudade. Each contribution adds another layer to a feeling that is intimate, collective and constantly evolving.
	
	
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	The book combines essays, interviews, chronicles and popular definitions collected over a decade, presented through a visual language inspired by concrete poetry. Its editorial design uses typography, repetition and space to give visual form to memory, distance and absence.
	
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		<title>Nu Sans</title>
				
		<link>https://work.fernandomarar.com/Nu-Sans</link>

		<pubDate>Wed, 01 Jul 2026 21:25:30 +0000</pubDate>

		<dc:creator>Fernando Marar • Design + Creative Direction</dc:creator>

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		<description>
	Nu Sans

Nu Sans is Nubank’s first proprietary typeface, created to translate the brand’s values into a human, expressive, and highly functional typographic system. Inspired by the curves of the Nubank logo, it brings clarity, accessibility, and consistency across products, communications, and markets. Learn more about the project on the Nubank blog and on Blackletra’s website.


	My Role
Creative DirectionDesign Direction 
In partnership w/ Blackletra
Nubank
2025

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		<title>Nu – Brand Refresh </title>
				
		<link>https://work.fernandomarar.com/Nu-Brand-Refresh</link>

		<pubDate>Wed, 01 Jul 2026 21:17:43 +0000</pubDate>

		<dc:creator>Fernando Marar • Design + Creative Direction</dc:creator>

		<guid isPermaLink="true">https://work.fernandomarar.com/Nu-Brand-Refresh</guid>

		<description>
	Nu Brand Refresh

As Nubank evolved into a multi-product, multi-market company, its identity needed to grow with the business. The Brand Refresh created a more cohesive and scalable system, refining the brand’s most recognizable assets while introducing new tools to support its next chapter. Learn more about the project on the Nubank blog.


	My Role
Creative DirectionDesign Direction 

In partnership w/ Koto
Nubank
2026

	&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/086dcd8fad0ee9c151777151ba2936ff5c9e40423e123433694e70cacaa63a7e/KV_02.gif" data-mid="250019761" border="0"  src="https://freight.cargo.site/w/1000/i/086dcd8fad0ee9c151777151ba2936ff5c9e40423e123433694e70cacaa63a7e/KV_02.gif" /&#62;
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		<title>10 Year of Saudade</title>
				
		<link>https://work.fernandomarar.com/10-Year-of-Saudade</link>

		<pubDate>Thu, 25 Jun 2026 22:47:28 +0000</pubDate>

		<dc:creator>Fernando Marar • Design + Creative Direction</dc:creator>

		<guid isPermaLink="true">https://work.fernandomarar.com/10-Year-of-Saudade</guid>

		<description>
	10 Year of Saudade

Created to mark the project’s tenth anniversary, 10 Years of Saudade revisits the custom lettering first drawn in 2016. What began as a series of posters placed on the streets of New York became the visual starting point for a decade-long investigation into memory, distance and absence.

	
	My RoleDesign

2016 – 2026

	
	The commemorative edition was produced through a manual letterpress process at Oficina Tipográfica São Paulo. Printed from movable wooden type on a 1929 KBA cylinder press, each of the 100 numbered posters carries the subtle variations and imperfections of its production.
	
	
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</description>
		
	</item>
		
		
	<item>
		<title>Nu – 100MM Clients Celebration</title>
				
		<link>https://work.fernandomarar.com/Nu-100MM-Clients-Celebration</link>

		<pubDate>Thu, 09 May 2024 14:29:14 +0000</pubDate>

		<dc:creator>Fernando Marar • Design + Creative Direction</dc:creator>

		<guid isPermaLink="true">https://work.fernandomarar.com/Nu-100MM-Clients-Celebration</guid>

		<description>
	Nu – 100MM Clients Celebration

To launch “You at the center of everything”, a campaign that leverages technology and innovation to highlight real customers’ journeys through an activation on the Exosphere – the exterior of Sphere in Las Vegas and the largest LED screen in the world.


	Nu 100MM Customers article (En)
Nu 100MM Customers article (Pt)


	My Role
Creative DirectionDesign Direction Lead Design
Nubank
2024

	&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/341853f1e32cd3598ee4441f567b2c126105acc933e757424901630e69c9ba54/Lettering_Center_Of_Everything.jpg" data-mid="210686896" border="0"  src="https://freight.cargo.site/w/1000/i/341853f1e32cd3598ee4441f567b2c126105acc933e757424901630e69c9ba54/Lettering_Center_Of_Everything.jpg" /&#62;

	The Exosphere activation shows 360 degrees of images of Nubank customers on the exterior of the venue – which is nearly 112 meters high and more than 157 meters wide. The faces are formed by purple particles, each of which represents one of Nubank’s 100 million customers.&#38;nbsp;Together, they illustrate that Nubank is composed of all their individual stories.
	
	
	Sphere, Las Vegas.
	
	&#60;img width="3021" height="3435" width_o="3021" height_o="3435" data-src="https://freight.cargo.site/t/original/i/95278469ad26bc2647b6487214146614f2acb1cd2295a371897b529d20b6600f/29D8CBAA-A526-442C-A25E-9B2189EEAE80.jpg" data-mid="210686909" border="0"  src="https://freight.cargo.site/w/1000/i/95278469ad26bc2647b6487214146614f2acb1cd2295a371897b529d20b6600f/29D8CBAA-A526-442C-A25E-9B2189EEAE80.jpg" /&#62;

	 Nubank customers were featured for a week at Exosphere, kickstarting additional local campaigns and customer engagement in Brazil, Mexico, and Colombia. Nubank’s 100 Million campaign materials are available at Nubank 100M.
	
	
&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/1e6eedaf5cd7962a55868f5873840d16fcb1b4f42628255e9eedf3b9f93de619/Nubank_Sphere_KV_FRAN-v8-copy.png" data-mid="210681830" border="0"  src="https://freight.cargo.site/w/1000/i/1e6eedaf5cd7962a55868f5873840d16fcb1b4f42628255e9eedf3b9f93de619/Nubank_Sphere_KV_FRAN-v8-copy.png" /&#62;
&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/5fa42a8e1e18002035c6bfab2d4f21ec7e1de3c62f6f15e02274aad545e0e7e3/Nubank_Sphere_KV_ISABELA-v8-copy.png" data-mid="210681831" border="0"  src="https://freight.cargo.site/w/1000/i/5fa42a8e1e18002035c6bfab2d4f21ec7e1de3c62f6f15e02274aad545e0e7e3/Nubank_Sphere_KV_ISABELA-v8-copy.png" /&#62;
&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/36577fee6bfedcdf2d40b45082460310612d8efc8458fc66acea7318627f1f7a/-Nubank_Sphere_KV_DOUGLAS-v8-copy.png" data-mid="210681827" border="0"  src="https://freight.cargo.site/w/1000/i/36577fee6bfedcdf2d40b45082460310612d8efc8458fc66acea7318627f1f7a/-Nubank_Sphere_KV_DOUGLAS-v8-copy.png" /&#62;
&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/765e7572386e7f2e4a000a5363e4fbc1513df2a237351c26d915b42089032667/Nubank_Sphere_KV_AQUILES-v8-copy.png" data-mid="210681829" border="0"  src="https://freight.cargo.site/w/1000/i/765e7572386e7f2e4a000a5363e4fbc1513df2a237351c26d915b42089032667/Nubank_Sphere_KV_AQUILES-v8-copy.png" /&#62;
&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/b3509c3981fe5f8fae8b2bf0b63ef8c209ef299784eca4062e5f11453f1d5711/Nubank_Sphere_KV_ALEJA-v8-copy.png" data-mid="210681828" border="0"  src="https://freight.cargo.site/w/1000/i/b3509c3981fe5f8fae8b2bf0b63ef8c209ef299784eca4062e5f11453f1d5711/Nubank_Sphere_KV_ALEJA-v8-copy.png" /&#62;
&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/03f161d32a185a8a0a676d13c1fda46050515f6df4eb7f4295860dbc6d8bdd0d/Nubank_Sphere_KV_Max-v8-copy.png" data-mid="210681836" border="0"  src="https://freight.cargo.site/w/1000/i/03f161d32a185a8a0a676d13c1fda46050515f6df4eb7f4295860dbc6d8bdd0d/Nubank_Sphere_KV_Max-v8-copy.png" /&#62;
&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/e6e204c005234ad9c17c2091055e03827cc4ab39108180f20d22140ae2ae70df/Nubank_Sphere_KV_KAUAM-v8-copy.png" data-mid="210681833" border="0"  src="https://freight.cargo.site/w/1000/i/e6e204c005234ad9c17c2091055e03827cc4ab39108180f20d22140ae2ae70df/Nubank_Sphere_KV_KAUAM-v8-copy.png" /&#62;


	Graphic Assets
	
	&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/94eb7f1c7c0ddd6cc552ead3e3b8967a674271f7eadce999260103bdfa2bc693/Motion-Type-OP3.gif" data-mid="210685762" border="0"  src="https://freight.cargo.site/w/1000/i/94eb7f1c7c0ddd6cc552ead3e3b8967a674271f7eadce999260103bdfa2bc693/Motion-Type-OP3.gif" /&#62;

	Color Palette
	

&#60;img width="1861" height="137" width_o="1861" height_o="137" data-src="https://freight.cargo.site/t/original/i/7613291da4005ec8361251767ff2b9fc8316f110409cf8cd2c51a889ba0b5d94/Color-Palette.png" data-mid="210684063" border="0"  src="https://freight.cargo.site/w/1000/i/7613291da4005ec8361251767ff2b9fc8316f110409cf8cd2c51a889ba0b5d94/Color-Palette.png" /&#62;


	&#60;img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/a58bcd1be51439f0b8d1035ad1fce775bab34cd12eaf49898e20dbff95ac723a/Nubank_VoceNoCentroDeTudo_Paticles_Clients.png" data-mid="210712103" border="0"  src="https://freight.cargo.site/w/1000/i/a58bcd1be51439f0b8d1035ad1fce775bab34cd12eaf49898e20dbff95ac723a/Nubank_VoceNoCentroDeTudo_Paticles_Clients.png" /&#62;

	
	&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/b6f699653b7c377d06958084035366725cc5d7aa12597bf93f65dcdb51d479bd/Nubank_VoceNoCentroDeTudo_Esfers-3DNomeCliente_v01B.png" data-mid="210712102" border="0"  src="https://freight.cargo.site/w/1000/i/b6f699653b7c377d06958084035366725cc5d7aa12597bf93f65dcdb51d479bd/Nubank_VoceNoCentroDeTudo_Esfers-3DNomeCliente_v01B.png" /&#62;

	Graphic 
Ads
	&#60;img width="1044" height="1864" width_o="1044" height_o="1864" data-src="https://freight.cargo.site/t/original/i/2eaaee6c68ee8f37766dafd2c8940fd2917efa1d891d0fbb4f60c99fa6c0f608/Screenshot-2024-05-10-at-15.51.55.png" data-mid="210683762" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/2eaaee6c68ee8f37766dafd2c8940fd2917efa1d891d0fbb4f60c99fa6c0f608/Screenshot-2024-05-10-at-15.51.55.png" /&#62;
	&#60;img width="1174" height="1862" width_o="1174" height_o="1862" data-src="https://freight.cargo.site/t/original/i/401b103e6a778c4ed5780e855050e89c448a9d1e93d9d6e5d01584dbce235691/Screenshot-2024-05-10-at-15.54.20.png" data-mid="210683828" border="0"  src="https://freight.cargo.site/w/1000/i/401b103e6a778c4ed5780e855050e89c448a9d1e93d9d6e5d01584dbce235691/Screenshot-2024-05-10-at-15.54.20.png" /&#62;
	&#60;img width="1420" height="1854" width_o="1420" height_o="1854" data-src="https://freight.cargo.site/t/original/i/4a9e2212e273afc84a591d228d6afe82e258d8ac0cb0e98458098c025f901bb0/Screenshot-2024-05-10-at-15.55.26.png" data-mid="210683859" border="0"  src="https://freight.cargo.site/w/1000/i/4a9e2212e273afc84a591d228d6afe82e258d8ac0cb0e98458098c025f901bb0/Screenshot-2024-05-10-at-15.55.26.png" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>NuIS – Nu Illustration System</title>
				
		<link>https://work.fernandomarar.com/NuIS-Nu-Illustration-System</link>

		<pubDate>Mon, 18 Jul 2022 15:47:09 +0000</pubDate>

		<dc:creator>Fernando Marar • Design + Creative Direction</dc:creator>

		<guid isPermaLink="true">https://work.fernandomarar.com/NuIS-Nu-Illustration-System</guid>

		<description>
	NuIS – The Nu Illustration System

NuIS, The Nu Illustration System, consists in a flexible system that can take on many forms. The system was designed to be super scalable and to make it easy to create new illustrations. They always should be used with a clear purpose, supporting content and guiding the users to understand difficult concepts, products, or services. Making them clear and simple also helps in providing meaningful and witty engagement to the users and makes the communication even kinder.

	
	My Role
Creative Direction
Design Direction 
Lead Design

Nubank
2022

	
	Concept

The system is based on simplifying the forms inspired by Nu's logo to create a complete bank of shapes and forms guiding the compositions, aligned with our brand.
	
	
	Modulation

Modulation guides the construction of illustrations. Consist in basic principles of the system to create consistency throughout the family.
	
	
Emotions

Emotions are the basis of our characters and are used to represent more complex feelings, helping to sharp the messages and make them more straightforward, while still being kind.
	
	
	Library

An overview of the illustrations generated by NuIS. 
	
	
&#60;img width="150" height="151" width_o="150" height_o="151" data-src="https://freight.cargo.site/t/original/i/1f97fcf680b07ae9988ea2239144bf745f1a00720f3c06e3cfa3cf8631753c4f/Access-location.svg" data-mid="164409898" border="0" data-scale="100" src="https://freight.cargo.site/w/150/i/1f97fcf680b07ae9988ea2239144bf745f1a00720f3c06e3cfa3cf8631753c4f/Access-location.svg" /&#62;
&#60;img width="150" height="150" width_o="150" height_o="150" data-src="https://freight.cargo.site/t/original/i/160db282b7cb990423816a78d8298c5f5b74e5025fe58429e902a2f7461a7177/Account-open.svg" data-mid="164409939" border="0"  src="https://freight.cargo.site/w/150/i/160db282b7cb990423816a78d8298c5f5b74e5025fe58429e902a2f7461a7177/Account-open.svg" /&#62;
&#60;img width="150" height="151" width_o="150" height_o="151" data-src="https://freight.cargo.site/t/original/i/a9ab332bd303fcb8830217d923070be3758e2615a56bf0ab1651f2037f88865f/Adding-money-to-your-box.svg" data-mid="164409940" border="0"  src="https://freight.cargo.site/w/150/i/a9ab332bd303fcb8830217d923070be3758e2615a56bf0ab1651f2037f88865f/Adding-money-to-your-box.svg" /&#62;
&#60;img width="150" height="151" width_o="150" height_o="151" data-src="https://freight.cargo.site/t/original/i/a0e9971ea4d385bbc214e1d48b865bb231e417bf672be988b615637853dcf90d/Additional-data-updates---Pending.svg" data-mid="164409941" border="0"  src="https://freight.cargo.site/w/150/i/a0e9971ea4d385bbc214e1d48b865bb231e417bf672be988b615637853dcf90d/Additional-data-updates---Pending.svg" /&#62;
&#60;img width="150" height="151" width_o="150" height_o="151" data-src="https://freight.cargo.site/t/original/i/a01ea9919a682f04336556c3c79b8c2df41bb793ee42feb6202de8c4847c9fcb/Additional-data-updates---Success.svg" data-mid="164409942" border="0"  src="https://freight.cargo.site/w/150/i/a01ea9919a682f04336556c3c79b8c2df41bb793ee42feb6202de8c4847c9fcb/Additional-data-updates---Success.svg" /&#62;
&#60;img width="150" height="151" width_o="150" height_o="151" data-src="https://freight.cargo.site/t/original/i/5ad874e41cdcc7f590fb7ab867829b21469a0c2d789a952796a85014a5ec7293/Analyze-the-risk-of-the-investments.svg" data-mid="164409943" border="0"  src="https://freight.cargo.site/w/150/i/5ad874e41cdcc7f590fb7ab867829b21469a0c2d789a952796a85014a5ec7293/Analyze-the-risk-of-the-investments.svg" /&#62;
&#60;img width="150" height="150" width_o="150" height_o="150" data-src="https://freight.cargo.site/t/original/i/c6dd93a7b8c880244efe6b0a609936ea552665c8e1c764d92b91caa02ce86578/App-is-not-updated.svg" data-mid="164409945" border="0"  src="https://freight.cargo.site/w/150/i/c6dd93a7b8c880244efe6b0a609936ea552665c8e1c764d92b91caa02ce86578/App-is-not-updated.svg" /&#62;
&#60;img width="150" height="150" width_o="150" height_o="150" data-src="https://freight.cargo.site/t/original/i/c9dd2b859b6182b27a0a61aba58efca1ba9aae4d4e1bd7c51a4fcf385f93b724/Asset-movimentation-error.svg" data-mid="164409947" border="0"  src="https://freight.cargo.site/w/150/i/c9dd2b859b6182b27a0a61aba58efca1ba9aae4d4e1bd7c51a4fcf385f93b724/Asset-movimentation-error.svg" /&#62;
&#60;img width="150" height="150" width_o="150" height_o="150" data-src="https://freight.cargo.site/t/original/i/475b4da9fd919285c60eec7aa1b4d742053bea8844edb7d7844a231d32d4191a/bills_about_to_pay.svg" data-mid="164409949" border="0"  src="https://freight.cargo.site/w/150/i/475b4da9fd919285c60eec7aa1b4d742053bea8844edb7d7844a231d32d4191a/bills_about_to_pay.svg" /&#62;
&#60;img width="150" height="150" width_o="150" height_o="150" data-src="https://freight.cargo.site/t/original/i/2ef9122397fce25b83819b02058c9d6c97aaf5151bfaf8471dafa7ecdb93a643/Cancellation-successful-Insurance.svg" data-mid="164409950" border="0"  src="https://freight.cargo.site/w/150/i/2ef9122397fce25b83819b02058c9d6c97aaf5151bfaf8471dafa7ecdb93a643/Cancellation-successful-Insurance.svg" /&#62;
&#60;img width="151" height="150" width_o="151" height_o="150" data-src="https://freight.cargo.site/t/original/i/694d0a2a8b9f7264bbf96707550a90b508e419cafb9bb853ec2280639e96b558/Cancellation-successful.svg" data-mid="164409951" border="0"  src="https://freight.cargo.site/w/151/i/694d0a2a8b9f7264bbf96707550a90b508e419cafb9bb853ec2280639e96b558/Cancellation-successful.svg" /&#62;
&#60;img width="150" height="150" width_o="150" height_o="150" data-src="https://freight.cargo.site/t/original/i/ee946eacb6d363e4fa46fcf579eaf7e6d9285ff7281ccda3eb17ac23b31d2ca9/Chargeback-request-analysis.svg" data-mid="164409952" border="0"  src="https://freight.cargo.site/w/150/i/ee946eacb6d363e4fa46fcf579eaf7e6d9285ff7281ccda3eb17ac23b31d2ca9/Chargeback-request-analysis.svg" /&#62;
&#60;img width="150" height="151" width_o="150" height_o="151" data-src="https://freight.cargo.site/t/original/i/80aec0e55083e4b724853d4c47b337d9e82b96e80621842f4d7b7ddd0c59b63c/Choose-other-due-date.svg" data-mid="164409953" border="0"  src="https://freight.cargo.site/w/150/i/80aec0e55083e4b724853d4c47b337d9e82b96e80621842f4d7b7ddd0c59b63c/Choose-other-due-date.svg" /&#62;
&#60;img width="150" height="151" width_o="150" height_o="151" data-src="https://freight.cargo.site/t/original/i/7b289a332b1e357431d731fdadd6f9cb9bd7eb36e1adb7903c49e7f9f3fb0f0d/Client-register-birthday.svg" data-mid="164409954" border="0"  src="https://freight.cargo.site/w/150/i/7b289a332b1e357431d731fdadd6f9cb9bd7eb36e1adb7903c49e7f9f3fb0f0d/Client-register-birthday.svg" /&#62;
&#60;img width="150" height="150" width_o="150" height_o="150" data-src="https://freight.cargo.site/t/original/i/b7ec05459ad0234044f80ca366efaf10374e35566d76260836d39f8aa5fff1d5/Confirm-of-the-automatic-data-enrichment.svg" data-mid="164409955" border="0"  src="https://freight.cargo.site/w/150/i/b7ec05459ad0234044f80ca366efaf10374e35566d76260836d39f8aa5fff1d5/Confirm-of-the-automatic-data-enrichment.svg" /&#62;
&#60;img width="150" height="150" width_o="150" height_o="150" data-src="https://freight.cargo.site/t/original/i/e70ad70a56e7965476d34c764de32ab21867b26d520731f4bd19880df92aaa66/Confirmation-by-e-mail.svg" data-mid="164409956" border="0"  src="https://freight.cargo.site/w/150/i/e70ad70a56e7965476d34c764de32ab21867b26d520731f4bd19880df92aaa66/Confirmation-by-e-mail.svg" /&#62;
&#60;img width="150" height="150" width_o="150" height_o="150" data-src="https://freight.cargo.site/t/original/i/b067130817237ac645aa8c66133ff283bf38dc6b84f88247fede92002a71d659/Connect-to-open-banking---Closed.svg" data-mid="164409957" border="0"  src="https://freight.cargo.site/w/150/i/b067130817237ac645aa8c66133ff283bf38dc6b84f88247fede92002a71d659/Connect-to-open-banking---Closed.svg" /&#62;
&#60;img width="150" height="150" width_o="150" height_o="150" data-src="https://freight.cargo.site/t/original/i/cb6e58ee2ad47b1b636073e89bd0e181ecdeb1f4dff7f63fb94c35c07e38b5ce/Connect-to-open-banking---Opened.svg" data-mid="164409958" border="0"  src="https://freight.cargo.site/w/150/i/cb6e58ee2ad47b1b636073e89bd0e181ecdeb1f4dff7f63fb94c35c07e38b5ce/Connect-to-open-banking---Opened.svg" /&#62;
&#60;img width="150" height="151" width_o="150" height_o="151" data-src="https://freight.cargo.site/t/original/i/c65b30f30adb8b8bdb37d4d820cf744e263ed39665e7159502d6c4080c134355/Coverages.svg" data-mid="164409959" border="0"  src="https://freight.cargo.site/w/150/i/c65b30f30adb8b8bdb37d4d820cf744e263ed39665e7159502d6c4080c134355/Coverages.svg" /&#62;
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&#60;img width="150" height="150" width_o="150" height_o="150" data-src="https://freight.cargo.site/t/original/i/ee9fbf54111030e14a60ded5005ca2880e8bcee6fcc15879f1357f6709b64b36/The-action-was-not-concluded---Pink.svg" data-mid="164410010" border="0"  src="https://freight.cargo.site/w/150/i/ee9fbf54111030e14a60ded5005ca2880e8bcee6fcc15879f1357f6709b64b36/The-action-was-not-concluded---Pink.svg" /&#62;
&#60;img width="150" height="150" width_o="150" height_o="150" data-src="https://freight.cargo.site/t/original/i/2a933690b721be123bc66dabf56b1a0ac2db36bfc8b7a1cc646546baed311e82/The-action-was-not-concluded---Purple.svg" data-mid="164410011" border="0"  src="https://freight.cargo.site/w/150/i/2a933690b721be123bc66dabf56b1a0ac2db36bfc8b7a1cc646546baed311e82/The-action-was-not-concluded---Purple.svg" /&#62;
&#60;img width="150" height="151" width_o="150" height_o="151" data-src="https://freight.cargo.site/t/original/i/431cc99bb256932cd82e2746d9c446223ee7dbfa7b9c42eed3f4888c3df53a2b/The-bill-has-been-paid.svg" data-mid="164410012" border="0"  src="https://freight.cargo.site/w/150/i/431cc99bb256932cd82e2746d9c446223ee7dbfa7b9c42eed3f4888c3df53a2b/The-bill-has-been-paid.svg" /&#62;
&#60;img width="150" height="151" width_o="150" height_o="151" data-src="https://freight.cargo.site/t/original/i/cee2c29715a45f02c0349c3d6ecb586fe32d5ab7fe1606fd8b3ae535e3e230bd/The-deposit-is-in-your-account---Account.svg" data-mid="164410013" border="0"  src="https://freight.cargo.site/w/150/i/cee2c29715a45f02c0349c3d6ecb586fe32d5ab7fe1606fd8b3ae535e3e230bd/The-deposit-is-in-your-account---Account.svg" /&#62;
&#60;img width="150" height="150" width_o="150" height_o="150" data-src="https://freight.cargo.site/t/original/i/74108db620207d315b493eeeb8b37c509998f0d306ca4a17de0b1ae9b73ba130/The-deposit-is-in-your-account---Character.svg" data-mid="164410014" border="0"  src="https://freight.cargo.site/w/150/i/74108db620207d315b493eeeb8b37c509998f0d306ca4a17de0b1ae9b73ba130/The-deposit-is-in-your-account---Character.svg" /&#62;
&#60;img width="151" height="150" width_o="151" height_o="150" data-src="https://freight.cargo.site/t/original/i/1d96080c1fd5987e88add884552ba23b02ba669374baee9932128851d1ce4cb5/The-transfer-was-succeed.svg" data-mid="164410015" border="0"  src="https://freight.cargo.site/w/151/i/1d96080c1fd5987e88add884552ba23b02ba669374baee9932128851d1ce4cb5/The-transfer-was-succeed.svg" /&#62;
&#60;img width="150" height="150" width_o="150" height_o="150" data-src="https://freight.cargo.site/t/original/i/81ffc8aaa56738217a3af9ed56f6e0e5b94202394570aacd310d4e376ed084bd/The-withdrawal-was-successful---Account.svg" data-mid="164410016" border="0"  src="https://freight.cargo.site/w/150/i/81ffc8aaa56738217a3af9ed56f6e0e5b94202394570aacd310d4e376ed084bd/The-withdrawal-was-successful---Account.svg" /&#62;
&#60;img width="150" height="150" width_o="150" height_o="150" data-src="https://freight.cargo.site/t/original/i/a39d17e914ec42a4b1a5cdea0e8ccacfe82b82430469a8fd5d22b76652ce8438/The-withdrawal-was-successful---Character.svg" data-mid="164410018" border="0"  src="https://freight.cargo.site/w/150/i/a39d17e914ec42a4b1a5cdea0e8ccacfe82b82430469a8fd5d22b76652ce8438/The-withdrawal-was-successful---Character.svg" /&#62;
&#60;img width="151" height="151" width_o="151" height_o="151" data-src="https://freight.cargo.site/t/original/i/cc103e7449c7702a7a3a6af7476bf3d6e74b77f7c6bd301024e2977f0d283a83/Timeout.svg" data-mid="164410019" border="0"  src="https://freight.cargo.site/w/151/i/cc103e7449c7702a7a3a6af7476bf3d6e74b77f7c6bd301024e2977f0d283a83/Timeout.svg" /&#62;
&#60;img width="150" height="151" width_o="150" height_o="151" data-src="https://freight.cargo.site/t/original/i/0066b9c3524f5492c9f9ecf167395a649f93544c27893d6e003e7d11bca57cbf/Try-again-later.svg" data-mid="164410020" border="0"  src="https://freight.cargo.site/w/150/i/0066b9c3524f5492c9f9ecf167395a649f93544c27893d6e003e7d11bca57cbf/Try-again-later.svg" /&#62;
&#60;img width="150" height="150" width_o="150" height_o="150" data-src="https://freight.cargo.site/t/original/i/ea5817915e6c221c9e6ae12fcefb62223c1c1006a8b206f4da3cb53deef06cbe/Try-again-now.svg" data-mid="164410021" border="0"  src="https://freight.cargo.site/w/150/i/ea5817915e6c221c9e6ae12fcefb62223c1c1006a8b206f4da3cb53deef06cbe/Try-again-now.svg" /&#62;
&#60;img width="150" height="150" width_o="150" height_o="150" data-src="https://freight.cargo.site/t/original/i/3cf9c5136e791dc1c11323fbc5fad97a04238690b772d0b0feaf8b3cf4cc875e/Waitlist.svg" data-mid="164410022" border="0"  src="https://freight.cargo.site/w/150/i/3cf9c5136e791dc1c11323fbc5fad97a04238690b772d0b0feaf8b3cf4cc875e/Waitlist.svg" /&#62;
&#60;img width="150" height="150" width_o="150" height_o="150" data-src="https://freight.cargo.site/t/original/i/ed3d030fc02e3e2e9f4e4c7325544359d91273458b584220dfd9337362f0d9b4/We-found-fraud-suspicion.svg" data-mid="164410023" border="0"  src="https://freight.cargo.site/w/150/i/ed3d030fc02e3e2e9f4e4c7325544359d91273458b584220dfd9337362f0d9b4/We-found-fraud-suspicion.svg" /&#62;
&#60;img width="150" height="151" width_o="150" height_o="151" data-src="https://freight.cargo.site/t/original/i/7020981ef2f4885b5014dc7280d3924a2c5809f0febddf82a85debca6b4ee400/We-got-you-covered-for-debts-and-purchases.svg" data-mid="164410024" border="0"  src="https://freight.cargo.site/w/150/i/7020981ef2f4885b5014dc7280d3924a2c5809f0febddf82a85debca6b4ee400/We-got-you-covered-for-debts-and-purchases.svg" /&#62;
&#60;img width="150" height="150" width_o="150" height_o="150" data-src="https://freight.cargo.site/t/original/i/0d70dcfa25bdee64739cb25a643fb80c6c22f4a04bee70c5eb66688824311bb1/Well-done---Hi-five.svg" data-mid="164410025" border="0"  src="https://freight.cargo.site/w/150/i/0d70dcfa25bdee64739cb25a643fb80c6c22f4a04bee70c5eb66688824311bb1/Well-done---Hi-five.svg" /&#62;
&#60;img width="150" height="150" width_o="150" height_o="150" data-src="https://freight.cargo.site/t/original/i/ad3c92927b3fe1a134f00c6e5ac1505bcb890277072a0d528f3487a6401ebc90/Well-done---Punch.svg" data-mid="164410026" border="0"  src="https://freight.cargo.site/w/150/i/ad3c92927b3fe1a134f00c6e5ac1505bcb890277072a0d528f3487a6401ebc90/Well-done---Punch.svg" /&#62;
&#60;img width="150" height="150" width_o="150" height_o="150" data-src="https://freight.cargo.site/t/original/i/356ffc4bdc3f6f1e7cffbc5bf7001bfcb6619929d8fbe9e0eb0bf9bf9265398b/You-are-now-insured.svg" data-mid="164410027" border="0"  src="https://freight.cargo.site/w/150/i/356ffc4bdc3f6f1e7cffbc5bf7001bfcb6619929d8fbe9e0eb0bf9bf9265398b/You-are-now-insured.svg" /&#62;
&#60;img width="150" height="150" width_o="150" height_o="150" data-src="https://freight.cargo.site/t/original/i/1e71bafcbe6e4275d6760f22b93b382d4cd9ab6c13f1b5d861ac7e974ec74a1f/You-bought-it.svg" data-mid="164410028" border="0"  src="https://freight.cargo.site/w/150/i/1e71bafcbe6e4275d6760f22b93b382d4cd9ab6c13f1b5d861ac7e974ec74a1f/You-bought-it.svg" /&#62;
&#60;img width="150" height="150" width_o="150" height_o="150" data-src="https://freight.cargo.site/t/original/i/ec3676a129fe0b2a537f13485dd91e7c2a355dc08b9c9b975decb8a856e648be/You-can-buy-it.svg" data-mid="164410029" border="0"  src="https://freight.cargo.site/w/150/i/ec3676a129fe0b2a537f13485dd91e7c2a355dc08b9c9b975decb8a856e648be/You-can-buy-it.svg" /&#62;
&#60;img width="150" height="150" width_o="150" height_o="150" data-src="https://freight.cargo.site/t/original/i/23c0da46c25bac5f8a5e84032ae990fa179c524befc00ec8f16370c3625f57ff/Your-limit--has-grown---Rocket---Ultravioleta.svg" data-mid="164410030" border="0"  src="https://freight.cargo.site/w/150/i/23c0da46c25bac5f8a5e84032ae990fa179c524befc00ec8f16370c3625f57ff/Your-limit--has-grown---Rocket---Ultravioleta.svg" /&#62;
&#60;img width="150" height="150" width_o="150" height_o="150" data-src="https://freight.cargo.site/t/original/i/2c95acddbdb1b7afe16bb39f9167875ff08e0e30be36831609325018e7d1ef75/Your-limit--has-grown---Rocket.svg" data-mid="164410031" border="0"  src="https://freight.cargo.site/w/150/i/2c95acddbdb1b7afe16bb39f9167875ff08e0e30be36831609325018e7d1ef75/Your-limit--has-grown---Rocket.svg" /&#62;
&#60;img width="151" height="150" width_o="151" height_o="150" data-src="https://freight.cargo.site/t/original/i/473055b75d8d3952b9a04c56c949bef49b77affd4870b7c1575fd46e54fe71eb/Your-limit-has-grown---Chart.svg" data-mid="164410032" border="0"  src="https://freight.cargo.site/w/151/i/473055b75d8d3952b9a04c56c949bef49b77affd4870b7c1575fd46e54fe71eb/Your-limit-has-grown---Chart.svg" /&#62;
&#60;img width="150" height="152" width_o="150" height_o="152" data-src="https://freight.cargo.site/t/original/i/16c576b1e0d1393f5739839f0edf2c70f8e34c8f913b630ef56eaa79adf5a9ce/Your-money-is-growing.svg" data-mid="164410033" border="0" data-scale="100" src="https://freight.cargo.site/w/150/i/16c576b1e0d1393f5739839f0edf2c70f8e34c8f913b630ef56eaa79adf5a9ce/Your-money-is-growing.svg" /&#62;


In-app

When aiming for emotional connection, images can be allegorical or literal. It's important to use illustration to convey the correct emotion that wants to evoke for that particular situations.


&#60;img width="1999" height="1125" width_o="1999" height_o="1125" data-src="https://freight.cargo.site/t/original/i/44e8ed647f594c4e8fed901a9beb023bbb9be2544ccb244f749aee38cf0eaf7d/01.png" data-mid="164366606" border="0"  src="https://freight.cargo.site/w/1000/i/44e8ed647f594c4e8fed901a9beb023bbb9be2544ccb244f749aee38cf0eaf7d/01.png" /&#62;
&#60;img width="1999" height="1125" width_o="1999" height_o="1125" data-src="https://freight.cargo.site/t/original/i/429fbd12edc980170b2f8d8e243e1fa78c046d8cc620415eceed27f844b42b10/02.png" data-mid="164366607" border="0"  src="https://freight.cargo.site/w/1000/i/429fbd12edc980170b2f8d8e243e1fa78c046d8cc620415eceed27f844b42b10/02.png" /&#62;
&#60;img width="1999" height="1125" width_o="1999" height_o="1125" data-src="https://freight.cargo.site/t/original/i/15b9ef48f4e7d9d2e9dfa5d0e31e48e5be002498e94306a6cdd9e2f0f8fd81c5/03.png" data-mid="164366609" border="0"  src="https://freight.cargo.site/w/1000/i/15b9ef48f4e7d9d2e9dfa5d0e31e48e5be002498e94306a6cdd9e2f0f8fd81c5/03.png" /&#62;
&#60;img width="3200" height="1800" width_o="3200" height_o="1800" data-src="https://freight.cargo.site/t/original/i/ee3b689e85fceaa94e7a4e8f28eb1b65c71bbf42f62b8f52b42933556632a92b/04.png" data-mid="164366611" border="0"  src="https://freight.cargo.site/w/1000/i/ee3b689e85fceaa94e7a4e8f28eb1b65c71bbf42f62b8f52b42933556632a92b/04.png" /&#62;
&#60;img width="2387" height="1336" width_o="2387" height_o="1336" data-src="https://freight.cargo.site/t/original/i/11322730da06c3d7a1acf5b595dae27987789d31c79f2cffc894a1790af15fee/05.gif" data-mid="164366613" border="0"  src="https://freight.cargo.site/w/1000/i/11322730da06c3d7a1acf5b595dae27987789d31c79f2cffc894a1790af15fee/05.gif" /&#62;
&#60;img width="1999" height="1125" width_o="1999" height_o="1125" data-src="https://freight.cargo.site/t/original/i/fb70a16ca3758957a1509004b4d8d18dc4a8b3aec9f0fae041f93eb83776726e/06.png" data-mid="164366616" border="0"  src="https://freight.cargo.site/w/1000/i/fb70a16ca3758957a1509004b4d8d18dc4a8b3aec9f0fae041f93eb83776726e/06.png" /&#62;


Animation

The illustrations can be used static or animated.&#38;nbsp; Animated versions helps to catch the attention and should be use with purpose to not distract the users during the joney. 
	
	
&#60;img width="638" height="573" width_o="638" height_o="573" data-src="https://freight.cargo.site/t/original/i/443299618d28bc9f316cb1d3f96a844db47f7c8d7ac31529ba3850be534e03a6/BOUNCE.gif" data-mid="164357880" border="0"  src="https://freight.cargo.site/w/638/i/443299618d28bc9f316cb1d3f96a844db47f7c8d7ac31529ba3850be534e03a6/BOUNCE.gif" /&#62;
&#60;img width="600" height="533" width_o="600" height_o="533" data-src="https://freight.cargo.site/t/original/i/c6c981fa0a8981edbbc76090b92c8ea147e8aff73a65fb41e2af3fcf9f5d59e9/FAKE-3D.gif" data-mid="164357882" border="0"  src="https://freight.cargo.site/w/600/i/c6c981fa0a8981edbbc76090b92c8ea147e8aff73a65fb41e2af3fcf9f5d59e9/FAKE-3D.gif" /&#62;
&#60;img width="450" height="450" width_o="450" height_o="450" data-src="https://freight.cargo.site/t/original/i/15dd563676c85ac3922c649dec6d04e482d0bd864b0f25a2b91af3a77b60c947/ILUSTRA-2.gif" data-mid="164357884" border="0"  src="https://freight.cargo.site/w/450/i/15dd563676c85ac3922c649dec6d04e482d0bd864b0f25a2b91af3a77b60c947/ILUSTRA-2.gif" /&#62;
&#60;img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/9cf0c710aa63bcc160d782ce89214e3e7ed1954e6cbe6f8e620a60aafe7c6d1c/ILUSTRA-3.gif" data-mid="164357887" border="0"  src="https://freight.cargo.site/w/800/i/9cf0c710aa63bcc160d782ce89214e3e7ed1954e6cbe6f8e620a60aafe7c6d1c/ILUSTRA-3.gif" /&#62;
&#60;img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/9e30e21f3c6102b80542ff5424de52fd582d916f3c6b88e72c70ce69a209498c/ILUSTRA-4.gif" data-mid="164357889" border="0"  src="https://freight.cargo.site/w/600/i/9e30e21f3c6102b80542ff5424de52fd582d916f3c6b88e72c70ce69a209498c/ILUSTRA-4.gif" /&#62;
&#60;img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/1d0512a3a18c67fc58fd94d7683d4fadde0e2b32dc36f526b78136c1b20036e8/ILUSTRA-5.gif" data-mid="164357892" border="0"  src="https://freight.cargo.site/w/600/i/1d0512a3a18c67fc58fd94d7683d4fadde0e2b32dc36f526b78136c1b20036e8/ILUSTRA-5.gif" /&#62;
&#60;img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/6f14a227f1e014d1d5251220d531d26c8a380fb525d2e4abb00438bde39d3799/ILUSTRA-8.gif" data-mid="164357894" border="0"  src="https://freight.cargo.site/w/800/i/6f14a227f1e014d1d5251220d531d26c8a380fb525d2e4abb00438bde39d3799/ILUSTRA-8.gif" /&#62;
&#60;img width="420" height="420" width_o="420" height_o="420" data-src="https://freight.cargo.site/t/original/i/0718f6b468b60a821150f9e1e4428beeeabe882a8a5d8a7c935edad68d6be2e6/ILUSTRA-10.gif" data-mid="164357896" border="0"  src="https://freight.cargo.site/w/420/i/0718f6b468b60a821150f9e1e4428beeeabe882a8a5d8a7c935edad68d6be2e6/ILUSTRA-10.gif" /&#62;
&#60;img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/b478169c8ec083814308588b65a5eebb789b15ff7b3d484422bf4812c75d7e21/Thumb_Illustration-1.gif" data-mid="164406746" border="0"  src="https://freight.cargo.site/w/800/i/b478169c8ec083814308588b65a5eebb789b15ff7b3d484422bf4812c75d7e21/Thumb_Illustration-1.gif" /&#62;


	Flexible system

The system becomes a very flexible illustrations world. From persons to objects, NuIS can be explored in many contexts and forms crafted for its specific needs.
	
	Info: The system has grown sponentially (+105%) since its launch in Jul. 22', (from 78 illustrations to 172) increasing the&#38;nbsp; autonomy, economy and agility to the design process. Helping to make the message sharp and making the product even more accessible.
	

	&#60;img width="3840" height="1672" width_o="3840" height_o="1672" data-src="https://freight.cargo.site/t/original/i/bb0b4d70c91283ad6e82c5df8e2fc1e5eee1dfae7e6b082e3f9b7668fcfc5b0b/Flexible_System_Crop.png" data-mid="164406810" border="0"  src="https://freight.cargo.site/w/1000/i/bb0b4d70c91283ad6e82c5df8e2fc1e5eee1dfae7e6b082e3f9b7668fcfc5b0b/Flexible_System_Crop.png" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>Nu – Brand System</title>
				
		<link>https://work.fernandomarar.com/Nu-Brand-System</link>

		<pubDate>Mon, 18 Jul 2022 16:49:03 +0000</pubDate>

		<dc:creator>Fernando Marar • Design + Creative Direction</dc:creator>

		<guid isPermaLink="true">https://work.fernandomarar.com/Nu-Brand-System</guid>

		<description>
	Nu – Brand System

In 2021 Nu launches its new logo. This represents a complete brand evolution and during a year the Brand Design team worked to update all the brand assets redesigning the Brand System, which includes basic elements like colors, typography, and the grid system but also the product like card designs, welcome kits, the app itself and any other point of contact.&#38;nbsp;The Brand System also helps Nu to maintain consistency and quality in its output across all platforms, countries, or services.


	Read the article&#38;nbsp;


	My Role
Creative DirectionDesign Direction Nubank
2022

	
	Cases
Each part of the system has its chapter inside the BrandBook Tool. Each asset has a case that explains its concept and makes the content scalable and friendly to watch.&#38;nbsp;
Logo

Nu's brand is the visual expression of our strategy. The simplicity of the lines evokes the outstanding features of the solutions. Following the principle of avoiding anything that is excessive or unnecessary.

The curves, now softer, highlight our human aspect. And the letters’ details, which mimic something being twisted, represent change and evolution.
	
	
Grid System

The structure is based on a modular grid system with a simple visual approach designed to better accommodate different types of content and applications.
	
	
	Icons
The brand’s iconography is a key element in digital interfaces. Design and shapes must be simple and intuitive.
	
	
	Motion Guidelines
How the visual elements behave on the screen can bring the work to life. Animation has the power to improve the way things are communicated and the motion guidelines help Nu's identity to make recognizable also in movement.&#38;nbsp;
	
	
	Photography Guidelines
Everything has a role in communication, and our use of photography is no exception. The care and craft in the imagery choices demonstrate the commitment to relatable communication and Nu's values.
	
	
	Typography
Nu's corporate typeface is Gellix. And it is used in all brand communications. It's simple, clean, and easy to read. It also features a wide range of weights, which allows the designs to be more flexible and dynamic.
	
	
	Colors
Purple is Nubank. It is the corporate color used in all communication, products, and internal and external pieces.

The primary colors may be associated with other secondary tones to complement and creates a more diverse range of applications.
	
	
	Ultraviolet
For Ultraviolet, we use dark purple tones to offer the same principles of the upmarket segment. Although the UV has its unique look and feel following the Nu product family standards but has its special tweaks that make the communication premium.
	
	
BrandBook Tool

We translated our Nu Brand System into a new and interactive BrandBook Tool—a public and online platform that can be accessed here—to stimulate curiosity and grow the adherence to the use of brand guidelines. The Tool's modular structure gives the platform more fluidity to update and insert new content. It also helps to deliver a great experience by showcasing our design foundations through interactive content and tools, where all the brand assets can be stored, delivered, and downloaded.Go to brand.nu.com.br and enjoy.


	Taking decisionsTo find the right shape of the platform – from the home to how to dispose of the content and the search engine –&#38;nbsp; aiming for the most accessible and friendly way of navigation, there was a long and exciting journey of explorations and design critiques until the final design structure."Taking decisions is a process. The important thing is to drive the process to constant evolution. It's also important to listen to the customer's feelings and build new ones from the things we learn from the interactions."Image BrandBook Tool&#38;nbsp; – Home evolution.
	
	&#60;img width="1920" height="1081" width_o="1920" height_o="1081" data-src="https://freight.cargo.site/t/original/i/dd2d667a13810f47934abcff092c75e8178730a71099f9acd3b4d3e5350fc50b/BrandBookTool_Home_Evolution.gif" data-mid="166326536" border="0"  src="https://freight.cargo.site/w/1000/i/dd2d667a13810f47934abcff092c75e8178730a71099f9acd3b4d3e5350fc50b/BrandBookTool_Home_Evolution.gif" /&#62;

	Content &#38;amp; Tools
The content of each section is disposed of in tabs. They were created for online and offline consultation, on the website, and also in a PDF version. In the online version, all sections also have an explanatory video about the importance and correct use of the brand asset disposed on the screen.
There are several interactive sections with tools to help the collaborators in their design routines. Here are some examples:

Color picker When navigating on Nu's primary and secondary colors, by hovering the mouse over the colors the user discovers more information about each one and, with just one click, can automatically copy the HEX code.

	
	&#60;img width="3636" height="2268" width_o="3636" height_o="2268" data-src="https://freight.cargo.site/t/original/i/33ca47719b785c23ed958d14dfa27b7256aed609e66af780aa1df942ca16cc99/Screen-Shot-2023-01-27-at-16.16.57.png" data-mid="166370735" border="0"  src="https://freight.cargo.site/w/1000/i/33ca47719b785c23ed958d14dfa27b7256aed609e66af780aa1df942ca16cc99/Screen-Shot-2023-01-27-at-16.16.57.png" /&#62;

	Grid generator: The “Grid Tool” helps the user to produce and download grids according to the specifications needed. The user can change the height and weight values and click on the arrow to update the shape, and then download it.
	
	&#60;img width="3636" height="2268" width_o="3636" height_o="2268" data-src="https://freight.cargo.site/t/original/i/97d193cdad75b24ebac3b09eb568c75a2278d4d73d1c797891e372e773a56c6c/Screen-Shot-2023-01-27-at-16.17.46.png" data-mid="166370794" border="0"  src="https://freight.cargo.site/w/1000/i/97d193cdad75b24ebac3b09eb568c75a2278d4d73d1c797891e372e773a56c6c/Screen-Shot-2023-01-27-at-16.17.46.png" /&#62;


	Typeface settings: The “Type Tester” allows the user to browse and test Nu's Gellix font in different settings. You can choose the type of font you want, change the font size to view the correct spacing between lines and characters, and test it in dark mode, for instance.
	
	&#60;img width="3636" height="2268" width_o="3636" height_o="2268" data-src="https://freight.cargo.site/t/original/i/a0a342d493aa95a051f7d22bbf1cfc7f9b316b86c9847ea47e5aca7ca275d268/Screen-Shot-2023-01-27-at-16.18.39.png" data-mid="166370890" border="0"  src="https://freight.cargo.site/w/1000/i/a0a342d493aa95a051f7d22bbf1cfc7f9b316b86c9847ea47e5aca7ca275d268/Screen-Shot-2023-01-27-at-16.18.39.png" /&#62;


	Thumbnails
The thumbnails were animated aiming to catch the user's attention. For that reason, we made animation loops, with specific design icons which help to better explain the content's nature.
	
	&#60;img width="361" height="541" width_o="361" height_o="541" data-src="https://freight.cargo.site/t/original/i/bb90c50bb9113dde9595572683feb8328185cdf4510ab6a664206d4ceee26c8d/Thumb-verbal_expression.gif" data-mid="164530796" border="0"  src="https://freight.cargo.site/w/361/i/bb90c50bb9113dde9595572683feb8328185cdf4510ab6a664206d4ceee26c8d/Thumb-verbal_expression.gif" /&#62;
	&#60;img width="540" height="360" width_o="540" height_o="360" data-src="https://freight.cargo.site/t/original/i/241451222414564e4dbebe710065eae80f85525e43e9a916d8aaf14cc9890e46/Thumb-Positioning.gif" data-mid="164530799" border="0"  src="https://freight.cargo.site/w/540/i/241451222414564e4dbebe710065eae80f85525e43e9a916d8aaf14cc9890e46/Thumb-Positioning.gif" /&#62;
	
&#60;img width="360" height="360" width_o="360" height_o="360" data-src="https://freight.cargo.site/t/original/i/5541c0b21639686f90ee3250279cbd8c06b2478816248f5dca856dc599de9a11/Thumb-icon-mobile_360px_v1.gif" data-mid="164530814" border="0"  src="https://freight.cargo.site/w/360/i/5541c0b21639686f90ee3250279cbd8c06b2478816248f5dca856dc599de9a11/Thumb-icon-mobile_360px_v1.gif" /&#62;
&#60;img width="540" height="540" width_o="540" height_o="540" data-src="https://freight.cargo.site/t/original/i/b4c64e911933f6eb56b0b40a3f673881c0543c84c9e81e3e13d89c6859c51791/Thumb-grid_540px.gif" data-mid="164530816" border="0"  src="https://freight.cargo.site/w/540/i/b4c64e911933f6eb56b0b40a3f673881c0543c84c9e81e3e13d89c6859c51791/Thumb-grid_540px.gif" /&#62;
&#60;img width="720" height="720" width_o="720" height_o="720" data-src="https://freight.cargo.site/t/original/i/cc40091b654bb5e034c31b70b25dd4480005d3119ac7dc82a4ca1f45f343998d/Thumb_Our-roots.gif" data-mid="164530930" border="0"  src="https://freight.cargo.site/w/720/i/cc40091b654bb5e034c31b70b25dd4480005d3119ac7dc82a4ca1f45f343998d/Thumb_Our-roots.gif" /&#62;

</description>
		
	</item>
		
		
	<item>
		<title>Nu – Ultravioleta</title>
				
		<link>https://work.fernandomarar.com/Nu-Ultravioleta</link>

		<pubDate>Wed, 11 Jan 2023 23:58:03 +0000</pubDate>

		<dc:creator>Fernando Marar • Design + Creative Direction</dc:creator>

		<guid isPermaLink="true">https://work.fernandomarar.com/Nu-Ultravioleta</guid>

		<description>
	Ultravioleta – Key Visual
Ultravioleta is Nu's high-income's brand. The design approach follows the same high-quality standard for  every&#38;nbsp;Nu product but for this audience, it decided to explore different materials to increase the product's value.
	
	My Role
Creative DirectionDesign Direction 
Nubank
2022

	
	Card design


The card design is key in building desire. The Ultravioleta is a metal card, with high-quality finishing.
To increase security, the physical card is numberless, and all the additional information is placed in-app.
	
	
	Product renders

Scenes

The product renders scenes are composed by a pedestal to give more prominence to the product. The angles and composition also help to put the product on the top, highlighting its exclusive approach, and also its details like the metal borders, enhancing textures and highlighting Ultravioleta’s classy aspects.
	
	
&#60;img width="3840" height="3840" width_o="3840" height_o="3840" data-src="https://freight.cargo.site/t/original/i/413b71618e8027770015ea96ab9f5bff9e2394f5eecac744884cd6d43107b6d6/Pedestal-4K_IMAGEM_01_FINAL.jpg" data-mid="164493668" border="0"  src="https://freight.cargo.site/w/1000/i/413b71618e8027770015ea96ab9f5bff9e2394f5eecac744884cd6d43107b6d6/Pedestal-4K_IMAGEM_01_FINAL.jpg" /&#62;
&#60;img width="3840" height="3840" width_o="3840" height_o="3840" data-src="https://freight.cargo.site/t/original/i/bcad9b6b7f80eedd587407f4e28b7c21c61c3597e1979e15cf903f49ca8dbdc7/Pedestal-4K_IMAGEM_04_FINAL.jpg" data-mid="164493672" border="0"  src="https://freight.cargo.site/w/1000/i/bcad9b6b7f80eedd587407f4e28b7c21c61c3597e1979e15cf903f49ca8dbdc7/Pedestal-4K_IMAGEM_04_FINAL.jpg" /&#62;
&#60;img width="3840" height="3840" width_o="3840" height_o="3840" data-src="https://freight.cargo.site/t/original/i/3c0c75ba1c1df7c4b7f5d4116fef1a8cc42a7672b4e30362fdf4c2a6c5d98fbf/Pedestal-4K_IMAGEM_05_FINAL.jpg" data-mid="164493673" border="0"  src="https://freight.cargo.site/w/1000/i/3c0c75ba1c1df7c4b7f5d4116fef1a8cc42a7672b4e30362fdf4c2a6c5d98fbf/Pedestal-4K_IMAGEM_05_FINAL.jpg" /&#62;
&#60;img width="3840" height="3840" width_o="3840" height_o="3840" data-src="https://freight.cargo.site/t/original/i/3a0e55f83011422c02ffa1ef8ffb2fa9e9760c51db0c2f1fb9dd58e56eb26d15/Pedestal-4K_IMAGEM_03_FINAL.jpg" data-mid="164493671" border="0"  src="https://freight.cargo.site/w/1000/i/3a0e55f83011422c02ffa1ef8ffb2fa9e9760c51db0c2f1fb9dd58e56eb26d15/Pedestal-4K_IMAGEM_03_FINAL.jpg" /&#62;
&#60;img width="3840" height="3840" width_o="3840" height_o="3840" data-src="https://freight.cargo.site/t/original/i/1ef6b9c6a71647565b2ee218e0ea95271075c828bdf397f81c9412aa3ec320eb/Pedestal-4K_IMAGEM_02_FINAL.jpg" data-mid="164493670" border="0"  src="https://freight.cargo.site/w/1000/i/1ef6b9c6a71647565b2ee218e0ea95271075c828bdf397f81c9412aa3ec320eb/Pedestal-4K_IMAGEM_02_FINAL.jpg" /&#62;


	Floating
The floating versions are used in-app and works both in light and dark mode. Giving to the design teams a more flexible images to works in terms of responsive aspects.
	
	
&#60;img width="3840" height="3840" width_o="3840" height_o="3840" data-src="https://freight.cargo.site/t/original/i/cf778bb8c05f3b9ccef68204d00b5841c060758a5b63d1bbe33f90374a9bf9c0/Floating_01.jpg" data-mid="164493702" border="0"  src="https://freight.cargo.site/w/1000/i/cf778bb8c05f3b9ccef68204d00b5841c060758a5b63d1bbe33f90374a9bf9c0/Floating_01.jpg" /&#62;
&#60;img width="3840" height="3840" width_o="3840" height_o="3840" data-src="https://freight.cargo.site/t/original/i/ba58ef73f3f2af0b085fe4223bc6c00e7ff8cb6edb88eab9031c3332168960b6/Floating_Offwhite_01.jpg" data-mid="164493705" border="0"  src="https://freight.cargo.site/w/1000/i/ba58ef73f3f2af0b085fe4223bc6c00e7ff8cb6edb88eab9031c3332168960b6/Floating_Offwhite_01.jpg" /&#62;
&#60;img width="3840" height="3840" width_o="3840" height_o="3840" data-src="https://freight.cargo.site/t/original/i/2e45c61f636803e46da9e3128b8132a2a2438e21844e26ae16f228a9e75c9975/Floating_02.png" data-mid="164493703" border="0"  src="https://freight.cargo.site/w/1000/i/2e45c61f636803e46da9e3128b8132a2a2438e21844e26ae16f228a9e75c9975/Floating_02.png" /&#62;
&#60;img width="3840" height="3840" width_o="3840" height_o="3840" data-src="https://freight.cargo.site/t/original/i/90970280a6da8cc5e9dd522239880feac918bcc89a0455f0a931bdf0ec44fee5/Floating_Offwhite_02.jpg" data-mid="164493706" border="0"  src="https://freight.cargo.site/w/1000/i/90970280a6da8cc5e9dd522239880feac918bcc89a0455f0a931bdf0ec44fee5/Floating_Offwhite_02.jpg" /&#62;
&#60;img width="3840" height="3840" width_o="3840" height_o="3840" data-src="https://freight.cargo.site/t/original/i/d2a07c1422b884a2cfaf8cf550419b7e81321d662173195c7985faa65b449bb2/Floating_03.jpg" data-mid="164493704" border="0"  src="https://freight.cargo.site/w/1000/i/d2a07c1422b884a2cfaf8cf550419b7e81321d662173195c7985faa65b449bb2/Floating_03.jpg" /&#62;
&#60;img width="3840" height="3840" width_o="3840" height_o="3840" data-src="https://freight.cargo.site/t/original/i/bf76794025317ed5874920d3a7a92114414c2d003e0a1270b119d84df9ff5a3d/Floating_Offwhite_03.jpg" data-mid="164493707" border="0"  src="https://freight.cargo.site/w/1000/i/bf76794025317ed5874920d3a7a92114414c2d003e0a1270b119d84df9ff5a3d/Floating_Offwhite_03.jpg" /&#62;


	Details
Close-ups to show the main details of the product.
	
	
&#60;img width="3840" height="3840" width_o="3840" height_o="3840" data-src="https://freight.cargo.site/t/original/i/f6e2976ce0c861063555e9dbe5f73a8b6effc9be01e1a6ab1e6bfc4103c16ca5/01_Logo.jpg" data-mid="164493755" border="0"  src="https://freight.cargo.site/w/1000/i/f6e2976ce0c861063555e9dbe5f73a8b6effc9be01e1a6ab1e6bfc4103c16ca5/01_Logo.jpg" /&#62;
&#60;img width="3840" height="3840" width_o="3840" height_o="3840" data-src="https://freight.cargo.site/t/original/i/ccb8ccd8edcf387d46452fe944d6fc4aefc0a7b95bd8ad0e62d951d6872cadce/02_Name.jpg" data-mid="164493757" border="0"  src="https://freight.cargo.site/w/1000/i/ccb8ccd8edcf387d46452fe944d6fc4aefc0a7b95bd8ad0e62d951d6872cadce/02_Name.jpg" /&#62;
&#60;img width="3840" height="3840" width_o="3840" height_o="3840" data-src="https://freight.cargo.site/t/original/i/b1e2df1d50b1e0fdc81a48bf6c90f60cbe812c04f26619ca1abd64c5c4c9915f/01_Logo_Purple.jpg" data-mid="164493754" border="0"  src="https://freight.cargo.site/w/1000/i/b1e2df1d50b1e0fdc81a48bf6c90f60cbe812c04f26619ca1abd64c5c4c9915f/01_Logo_Purple.jpg" /&#62;
&#60;img width="3840" height="3840" width_o="3840" height_o="3840" data-src="https://freight.cargo.site/t/original/i/8633121a20c33350959580bbc3f8efc753501bb6a3e1de55e1775f6115911e0a/02_Name_Purple.jpg" data-mid="164493756" border="0"  src="https://freight.cargo.site/w/1000/i/8633121a20c33350959580bbc3f8efc753501bb6a3e1de55e1775f6115911e0a/02_Name_Purple.jpg" /&#62;


	PhotographyProduct still

	
&#60;img width="3840" height="2878" width_o="3840" height_o="2878" data-src="https://freight.cargo.site/t/original/i/c2222ca2e975ebafd2fecbd5ccbeaa617c271190ae9873b5f8b2e3cf060ff530/04_PS.jpg" data-mid="164508692" border="0"  src="https://freight.cargo.site/w/1000/i/c2222ca2e975ebafd2fecbd5ccbeaa617c271190ae9873b5f8b2e3cf060ff530/04_PS.jpg" /&#62;
&#60;img width="3840" height="2880" width_o="3840" height_o="2880" data-src="https://freight.cargo.site/t/original/i/5d1c242646de1d96fd93662c28d7780f88016ea6fa5df7fd42e2557e20ff9987/08_PS.jpg" data-mid="164508700" border="0"  src="https://freight.cargo.site/w/1000/i/5d1c242646de1d96fd93662c28d7780f88016ea6fa5df7fd42e2557e20ff9987/08_PS.jpg" /&#62;
&#60;img width="3840" height="2880" width_o="3840" height_o="2880" data-src="https://freight.cargo.site/t/original/i/a78bbb73369554c3cd4567e264d528c48271835b04dbc65c78d6054815835c1a/09_PS.jpg" data-mid="164508702" border="0"  src="https://freight.cargo.site/w/1000/i/a78bbb73369554c3cd4567e264d528c48271835b04dbc65c78d6054815835c1a/09_PS.jpg" /&#62;
&#60;img width="3840" height="2878" width_o="3840" height_o="2878" data-src="https://freight.cargo.site/t/original/i/4a2ccf64dcb6047d0387d6d2c5cc4b1038482e353ec55da6dcfa37087dcff817/01_PS.jpg" data-mid="164508686" border="0"  src="https://freight.cargo.site/w/1000/i/4a2ccf64dcb6047d0387d6d2c5cc4b1038482e353ec55da6dcfa37087dcff817/01_PS.jpg" /&#62;
&#60;img width="3840" height="2878" width_o="3840" height_o="2878" data-src="https://freight.cargo.site/t/original/i/f7b72863319d3a68a419a29a235e90e1b2fe86a88e655eee2398589fb31c3f5e/02_PS.jpg" data-mid="164508687" border="0"  src="https://freight.cargo.site/w/1000/i/f7b72863319d3a68a419a29a235e90e1b2fe86a88e655eee2398589fb31c3f5e/02_PS.jpg" /&#62;
&#60;img width="3840" height="2880" width_o="3840" height_o="2880" data-src="https://freight.cargo.site/t/original/i/2a461b8668b6b6a63144e208f71dde87edd93f16fdb6418010cb51b8ab9a70df/06_PS.jpg" data-mid="164508696" border="0"  src="https://freight.cargo.site/w/1000/i/2a461b8668b6b6a63144e208f71dde87edd93f16fdb6418010cb51b8ab9a70df/06_PS.jpg" /&#62;


Lifestyle
Nu's believe in the power of a good story to create significant connections, and the lifestyle images must fulfill this purpose, showing people being their best versions.

	
&#60;img width="3840" height="2878" width_o="3840" height_o="2878" data-src="https://freight.cargo.site/t/original/i/1ee3158d9afd4aa3ad962bd66c461ee0d1c0c1eacf7628216a4c40d8f037249a/09.jpg" data-mid="164507329" border="0"  src="https://freight.cargo.site/w/1000/i/1ee3158d9afd4aa3ad962bd66c461ee0d1c0c1eacf7628216a4c40d8f037249a/09.jpg" /&#62;
&#60;img width="3840" height="2878" width_o="3840" height_o="2878" data-src="https://freight.cargo.site/t/original/i/ca38835e635855d90e5a404691948bf14e5a56fb6de2ff87e0f82bc8e4a253be/10.jpg" data-mid="164507330" border="0"  src="https://freight.cargo.site/w/1000/i/ca38835e635855d90e5a404691948bf14e5a56fb6de2ff87e0f82bc8e4a253be/10.jpg" /&#62;
&#60;img width="3840" height="2878" width_o="3840" height_o="2878" data-src="https://freight.cargo.site/t/original/i/75631e6b7e52fab8dae16fed5b210e4f8e68d30191e9cfaa016683de027248d8/01.jpg" data-mid="164507320" border="0"  src="https://freight.cargo.site/w/1000/i/75631e6b7e52fab8dae16fed5b210e4f8e68d30191e9cfaa016683de027248d8/01.jpg" /&#62;
&#60;img width="3840" height="2878" width_o="3840" height_o="2878" data-src="https://freight.cargo.site/t/original/i/d3d296c1919434dce6b6252914a33f75b1b800a6d125af87db7d1ebb1c7f66bb/02.jpg" data-mid="164507321" border="0"  src="https://freight.cargo.site/w/1000/i/d3d296c1919434dce6b6252914a33f75b1b800a6d125af87db7d1ebb1c7f66bb/02.jpg" /&#62;
&#60;img width="3840" height="2878" width_o="3840" height_o="2878" data-src="https://freight.cargo.site/t/original/i/79c74ea33cdd0af0a6ac6f0ef7f33fe1f5e415d108560872f67438225f383dee/03.jpg" data-mid="164507323" border="0"  src="https://freight.cargo.site/w/1000/i/79c74ea33cdd0af0a6ac6f0ef7f33fe1f5e415d108560872f67438225f383dee/03.jpg" /&#62;
&#60;img width="3840" height="2878" width_o="3840" height_o="2878" data-src="https://freight.cargo.site/t/original/i/1372edbb500cad1f4d93eb985b9562800162f9fac4b526ea3b9b23b2956399c2/04.jpg" data-mid="164507324" border="0"  src="https://freight.cargo.site/w/1000/i/1372edbb500cad1f4d93eb985b9562800162f9fac4b526ea3b9b23b2956399c2/04.jpg" /&#62;
&#60;img width="3840" height="2878" width_o="3840" height_o="2878" data-src="https://freight.cargo.site/t/original/i/a36250e3575e2a87fa23a7f53836a36c03a42126a19f68bafa38b533f694c9cb/05.jpg" data-mid="164507325" border="0"  src="https://freight.cargo.site/w/1000/i/a36250e3575e2a87fa23a7f53836a36c03a42126a19f68bafa38b533f694c9cb/05.jpg" /&#62;
&#60;img width="3840" height="2878" width_o="3840" height_o="2878" data-src="https://freight.cargo.site/t/original/i/a8ef5728b4604f16c4ce8c641518b3d265d487030c19a5bd23b335ef24b5d8f3/06.jpg" data-mid="164507326" border="0"  src="https://freight.cargo.site/w/1000/i/a8ef5728b4604f16c4ce8c641518b3d265d487030c19a5bd23b335ef24b5d8f3/06.jpg" /&#62;
&#60;img width="3840" height="2878" width_o="3840" height_o="2878" data-src="https://freight.cargo.site/t/original/i/9ad2a50295a48dbc6873668eba1a27b801ebff6b7d478cad5e9606b4e40a2a6b/08.jpg" data-mid="164507328" border="0"  src="https://freight.cargo.site/w/1000/i/9ad2a50295a48dbc6873668eba1a27b801ebff6b7d478cad5e9606b4e40a2a6b/08.jpg" /&#62;
&#60;img width="3840" height="2880" width_o="3840" height_o="2880" data-src="https://freight.cargo.site/t/original/i/cd5aee033d69955c1bcb11efc662d86068f1c7d409b6f8e88283cc1d3023886e/11.jpg" data-mid="164507332" border="0"  src="https://freight.cargo.site/w/1000/i/cd5aee033d69955c1bcb11efc662d86068f1c7d409b6f8e88283cc1d3023886e/11.jpg" /&#62;


	Key Visual

The Ultravioleta key visual is supported by the 3D renders and photos combined. They were thougth to be scalable to a wide range of medias and formats.

	
&#60;img width="2830" height="1914" width_o="2830" height_o="1914" data-src="https://freight.cargo.site/t/original/i/17e80369dff2bd09c5d1bfa9569d028562443223e401c4ddcd6a2a8219f75895/1.jpg" data-mid="164509112" border="0"  src="https://freight.cargo.site/w/1000/i/17e80369dff2bd09c5d1bfa9569d028562443223e401c4ddcd6a2a8219f75895/1.jpg" /&#62;
&#60;img width="2830" height="1914" width_o="2830" height_o="1914" data-src="https://freight.cargo.site/t/original/i/fafe69d0fcdb49b5474dcded2c33c9c3172c5110708b7ed9b5c066c412358711/3.jpg" data-mid="164509113" border="0"  src="https://freight.cargo.site/w/1000/i/fafe69d0fcdb49b5474dcded2c33c9c3172c5110708b7ed9b5c066c412358711/3.jpg" /&#62;
&#60;img width="2830" height="1914" width_o="2830" height_o="1914" data-src="https://freight.cargo.site/t/original/i/1b036dcdb27fc26ef3df391e784fe1fc39354fc1ec1dd9900302836b8e78aa5f/5.jpg" data-mid="164509115" border="0"  src="https://freight.cargo.site/w/1000/i/1b036dcdb27fc26ef3df391e784fe1fc39354fc1ec1dd9900302836b8e78aa5f/5.jpg" /&#62;
&#60;img width="2830" height="1914" width_o="2830" height_o="1914" data-src="https://freight.cargo.site/t/original/i/ecccf7776683c2a832b82ef937662e2c1cb947e2b9850d2f86bdff3abc4da0f1/6.jpg" data-mid="164509120" border="0"  src="https://freight.cargo.site/w/1000/i/ecccf7776683c2a832b82ef937662e2c1cb947e2b9850d2f86bdff3abc4da0f1/6.jpg" /&#62;
&#60;img width="2830" height="1914" width_o="2830" height_o="1914" data-src="https://freight.cargo.site/t/original/i/bfddae5a40c088a0de672ace32dede8d07a4d9f77970aaa3a99f4348884e3d85/8.jpg" data-mid="164509121" border="0"  src="https://freight.cargo.site/w/1000/i/bfddae5a40c088a0de672ace32dede8d07a4d9f77970aaa3a99f4348884e3d85/8.jpg" /&#62;

</description>
		
	</item>
		
		
	<item>
		<title>Fila – Float Fly</title>
				
		<link>https://work.fernandomarar.com/Fila-Float-Fly</link>

		<pubDate>Fri, 13 Jan 2023 13:35:15 +0000</pubDate>

		<dc:creator>Fernando Marar • Design + Creative Direction</dc:creator>

		<guid isPermaLink="true">https://work.fernandomarar.com/Fila-Float-Fly</guid>

		<description>
	Fila – Float Fly
To reinforce Fila as a running brand in Brazil two new designs were released in 2020. Fila Float Fly &#38;amp; Racer Silva.
The Float Fly is inspired by technology, softness, and playfulness, and this mood was translated into sensorial images to graphically represent the product's benefits.&#38;nbsp;


	My Role
Creative DirectionDesign Direction Art Direction
Africa DDB
Fila
2020

	
&#60;img width="1809" height="1198" width_o="1809" height_o="1198" data-src="https://freight.cargo.site/t/original/i/4a03d41df6124136a8e9d23917dc6998479010f42a4c57449d1c36e2acb4ddd4/FloatFly_Final-06.jpg" data-mid="164602179" border="0"  src="https://freight.cargo.site/w/1000/i/4a03d41df6124136a8e9d23917dc6998479010f42a4c57449d1c36e2acb4ddd4/FloatFly_Final-06.jpg" /&#62;
&#60;img width="1809" height="1198" width_o="1809" height_o="1198" data-src="https://freight.cargo.site/t/original/i/4725bb0d7a13da68801771532479b67e37223f8e7cd469d6d3f3977174f71d2f/FloatFly_Final-07.jpg" data-mid="164602180" border="0"  src="https://freight.cargo.site/w/1000/i/4725bb0d7a13da68801771532479b67e37223f8e7cd469d6d3f3977174f71d2f/FloatFly_Final-07.jpg" /&#62;
&#60;img width="1809" height="1198" width_o="1809" height_o="1198" data-src="https://freight.cargo.site/t/original/i/ed9fddcc955abc925b0b2454eaf35e2f47bc1d1bf16b606f6b3a967f5d472cb1/FloatFly_Final-08.jpg" data-mid="164602181" border="0"  src="https://freight.cargo.site/w/1000/i/ed9fddcc955abc925b0b2454eaf35e2f47bc1d1bf16b606f6b3a967f5d472cb1/FloatFly_Final-08.jpg" /&#62;
&#60;img width="1809" height="1198" width_o="1809" height_o="1198" data-src="https://freight.cargo.site/t/original/i/216e91f448bc1274543713da4df15e5042ae1d6b7cc2772ec181e15166693917/FloatFly_Final-09.jpg" data-mid="164602182" border="0"  src="https://freight.cargo.site/w/1000/i/216e91f448bc1274543713da4df15e5042ae1d6b7cc2772ec181e15166693917/FloatFly_Final-09.jpg" /&#62;
&#60;img width="1809" height="1198" width_o="1809" height_o="1198" data-src="https://freight.cargo.site/t/original/i/bdf6154659180a96484c41284ce6c38ae8fc59936a1e90c99fde4cd6407e0cd3/FloatFly_Final-10.jpg" data-mid="164602184" border="0"  src="https://freight.cargo.site/w/1000/i/bdf6154659180a96484c41284ce6c38ae8fc59936a1e90c99fde4cd6407e0cd3/FloatFly_Final-10.jpg" /&#62;


Concept

The concepts take inspiration in the sensorial mood, using the foam look and feel applied to some design elements.&#38;nbsp;
	
	
&#60;img width="3000" height="2232" width_o="3000" height_o="2232" data-src="https://freight.cargo.site/t/original/i/844ade8d3c68180897576cd181af28214c42724f984ee1283aa00ee76ebccb2b/Float_Lettering.png" data-mid="164602168" border="0"  src="https://freight.cargo.site/w/1000/i/844ade8d3c68180897576cd181af28214c42724f984ee1283aa00ee76ebccb2b/Float_Lettering.png" /&#62;

	Typography

The floating treatment was used in many brand assets, including the typeface. Creating the Soft and Ultra-Soft weights.&#38;nbsp;
	
	
&#60;img width="3840" height="2156" width_o="3840" height_o="2156" data-src="https://freight.cargo.site/t/original/i/f102fb7a71550a2619f0013a7e3679e40f39614f0b33f4d281a712c55d7b5b0e/Float_Type_1.png" data-mid="164602682" border="0"  src="https://freight.cargo.site/w/1000/i/f102fb7a71550a2619f0013a7e3679e40f39614f0b33f4d281a712c55d7b5b0e/Float_Type_1.png" /&#62;
&#60;img width="3840" height="2156" width_o="3840" height_o="2156" data-src="https://freight.cargo.site/t/original/i/ce14cee9ac49d66ae3fd20f7f8f7f4cfa3d1893fabf65a25b4617a190ea3dbbd/Float_Type.jpg" data-mid="164602169" border="0"  src="https://freight.cargo.site/w/1000/i/ce14cee9ac49d66ae3fd20f7f8f7f4cfa3d1893fabf65a25b4617a190ea3dbbd/Float_Type.jpg" /&#62;


	The texture is a digital simulation of the shoe sole.
	
	&#60;img width="3000" height="3000" width_o="3000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/f771f8e54b0c2675d5182918a1c41c501da1ecff3f8a413833c41fa59e1a641b/Absortion_Texture.jpg" data-mid="164602163" border="0"  src="https://freight.cargo.site/w/1000/i/f771f8e54b0c2675d5182918a1c41c501da1ecff3f8a413833c41fa59e1a641b/Absortion_Texture.jpg" /&#62;

	Key visual 
Basic elements
	
	&#60;img width="1262" height="1688" width_o="1262" height_o="1688" data-src="https://freight.cargo.site/t/original/i/eb34fff4524a0376dab3ee70f37093ebdcae69cde26c595cb39ab6329a9a5449/FloatFly_03B.png" data-mid="164602178" border="0"  src="https://freight.cargo.site/w/1000/i/eb34fff4524a0376dab3ee70f37093ebdcae69cde26c595cb39ab6329a9a5449/FloatFly_03B.png" /&#62;

	
	&#60;img width="966" height="1280" width_o="966" height_o="1280" data-src="https://freight.cargo.site/t/original/i/fd4c86652944341f276aa8acbbde34f064a4c9789f716e7ba90dabc1afab56b2/01.jpeg" data-mid="164611084" border="0"  src="https://freight.cargo.site/w/966/i/fd4c86652944341f276aa8acbbde34f064a4c9789f716e7ba90dabc1afab56b2/01.jpeg" /&#62;
	&#60;img width="966" height="1280" width_o="966" height_o="1280" data-src="https://freight.cargo.site/t/original/i/c432b62e445732cdeedbc8af950f68fbe8cf1c3a6948775b2d8fb3fe6db56d88/02.jpeg" data-mid="164611219" border="0"  src="https://freight.cargo.site/w/966/i/c432b62e445732cdeedbc8af950f68fbe8cf1c3a6948775b2d8fb3fe6db56d88/02.jpeg" /&#62;

	
	Fila – Float FlyCamila Coutinh


	Fila – Float FlyGui Araujo
	
	
</description>
		
	</item>
		
		
	<item>
		<title>Fila – Racer Silva</title>
				
		<link>https://work.fernandomarar.com/Fila-Racer-Silva</link>

		<pubDate>Fri, 13 Jan 2023 14:57:35 +0000</pubDate>

		<dc:creator>Fernando Marar • Design + Creative Direction</dc:creator>

		<guid isPermaLink="true">https://work.fernandomarar.com/Fila-Racer-Silva</guid>

		<description>
	Fila – Racer Silva
To reinforce Fila as a running brand in Brazil two new designs were released in 2020. Fila Float Fly &#38;amp; Racer Silva.

The Racer Silva identity is inspired by propulsion, speed, and vibrant colors. By these principles, the cartoonish approach brings to the identity the energetic and powerful aspects to translate the product's mood. 


	My Role
Creative DirectionDesign Direction Art Direction
Africa DDBFila
2020

	&#60;img width="2000" height="1096" width_o="2000" height_o="1096" data-src="https://freight.cargo.site/t/original/i/164480226343935082e1b9e592ff20bd27bc9c8c5bea4d12ff68c80a8c05b8d9/RacerSilva_3.jpg" data-mid="164613543" border="0"  src="https://freight.cargo.site/w/1000/i/164480226343935082e1b9e592ff20bd27bc9c8c5bea4d12ff68c80a8c05b8d9/RacerSilva_3.jpg" /&#62;

	Key Visual

The key visual express the energetic approach using vibrant colors, illustrations and angles to evoke the product's feeling.
	
	&#60;img width="2000" height="1096" width_o="2000" height_o="1096" data-src="https://freight.cargo.site/t/original/i/fb7f5954707480291fdd10b8a1590db5f9b0e2837ab824c30874dbdf67dfd8ed/RacerSilva_2.jpg" data-mid="164613542" border="0"  src="https://freight.cargo.site/w/1000/i/fb7f5954707480291fdd10b8a1590db5f9b0e2837ab824c30874dbdf67dfd8ed/RacerSilva_2.jpg" /&#62;

	Typography is no exception. 
Based on Druk Wide Italic, we made the custom weights like the Fast &#38;amp; Faster versions.


&#60;img width="3840" height="2156" width_o="3840" height_o="2156" data-src="https://freight.cargo.site/t/original/i/8f9137172757f38cf8f9305ec03cbf9bd703dbc24d0bcfa071422645bc8edf78/Italic.png" data-mid="164622982" border="0"  src="https://freight.cargo.site/w/1000/i/8f9137172757f38cf8f9305ec03cbf9bd703dbc24d0bcfa071422645bc8edf78/Italic.png" /&#62;
&#60;img width="3840" height="2156" width_o="3840" height_o="2156" data-src="https://freight.cargo.site/t/original/i/4a0bf82e080b397cebfbb37c9eb3751c065374a318c1049eba4602827729980d/Fast.png" data-mid="164622980" border="0"  src="https://freight.cargo.site/w/1000/i/4a0bf82e080b397cebfbb37c9eb3751c065374a318c1049eba4602827729980d/Fast.png" /&#62;
&#60;img width="3840" height="2156" width_o="3840" height_o="2156" data-src="https://freight.cargo.site/t/original/i/bce13beb4e71bb6965304079cfe09cbd450a3d087c0ff8417a5de0ef27abba9c/Faster.png" data-mid="164622981" border="0"  src="https://freight.cargo.site/w/1000/i/bce13beb4e71bb6965304079cfe09cbd450a3d087c0ff8417a5de0ef27abba9c/Faster.png" /&#62;


	Product stillsSul RosaRodrigo Lima
	
	
&#60;img width="2000" height="2424" width_o="2000" height_o="2424" data-src="https://freight.cargo.site/t/original/i/1ddc0b6ef246728d4bdb95bf12511015bfd940ebd7f3ba48d25f90ca53e59a02/RacerSilva_4.jpg" data-mid="164613544" border="0"  src="https://freight.cargo.site/w/1000/i/1ddc0b6ef246728d4bdb95bf12511015bfd940ebd7f3ba48d25f90ca53e59a02/RacerSilva_4.jpg" /&#62;
&#60;img width="2000" height="2424" width_o="2000" height_o="2424" data-src="https://freight.cargo.site/t/original/i/16fe96d3a9b5d06ee3e1492c9aced564314de51b2a5f151a18a1e453abdb8c4d/RacerSilva_5.jpg" data-mid="164613545" border="0"  src="https://freight.cargo.site/w/1000/i/16fe96d3a9b5d06ee3e1492c9aced564314de51b2a5f151a18a1e453abdb8c4d/RacerSilva_5.jpg" /&#62;


	Fila – Racer SilvaRodrigo Lima
	
	
	Fila – Racer Silva
Debora Taylor
	

	Fila – Racer SilvaSul Rosa
	
</description>
		
	</item>
		
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